Category Archives: corporate social media policy

New FFIEC Social Media Guidelines for the Banking Industry

The guidelines do not impose any new requirements; rather they provide clear language on how the institutions can operate in the social realm while adhering to the existing laws and

About Emily Trayers

Emily is the COO and SVP of Business Development with SayItSocial, and handles all key accounts while driving the acquisition and support of new clients. She is also one of our lead trainers and speaks at nationwide conferences and panels on the subject of social and digital business.

Tags: Banking Industry, Corporate Social Media Guidelines, Emily Trayers, Federal Financial Institutions Examination Council, FFIEC, Financial services, sayitsocial, social media policy

18 December 2013

No Comments

3,051 Views

corporate social media policy
Financial Services
social business
Social Media
Social Media Training

4 Things Your Digital Agency Should Be Telling You

The fact that “social media expert” is a real job title which experienced a 1600% growth last year according to Quartz, yet companies continue to remain in social silos, continues to back up a company’s need to outsource

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +

Tags: Corporate Social Media, Leon McLean, Social Media Agency, social media training

14 October 2013

No Comments

2,377 Views

corporate social media policy
Digital Agency
SayItSocial News
Social Media Consulting

Why a Social CEO is a Trusted CEO

Across 4 commercial sectors studied by McKinsey & Company, results show that Social Media could potentially contribute between $900 billion – $1.3 trillion in annual value. Whether you’re running a lucrative global enterprise or

About Leon McLean

Tags: Corporate Social Media, Leon McLean, Social business, Social CEO

10 July 2013

3 Comments

3,484 Views

Corporate Social Media
corporate social media policy
Corporate training
Social Media Training

The @KitchenAidUSA Crisis and 4 Ways it Could Have Been Avoided

By now, the uproar caused by the #SocialMediaCrisis behind KitchenAid’s accidental tweet has somewhat ceased and people have gone back to looking for a new, juicy story to dramatize. But the important question remains: Did we learn our lesson? Recap: In case you somehow slept through the last 5 days of painful backlash that KitchenAid endured, it was caused by a tweet sent out from the Brand’s Twitter Channel during the Presidential Debate last week: ”Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he came president’. #nbcpolitics” Obama had mentioned his grandmother, Madelyn Lee Payne Dunham, during the debate. She died November 2, 2008, just before Obama was elected president. KitchenAid’s Response: During the first 24 hours of the crisis, KitchenAid did the best they could have in an attempt to put out the fire and they did a good job. 1. KitchenAid deleted the tweet first. Naturally, there is no reason to leave these harsh words present after the brand was about to get completely torn apart as it was. That is an understandable action. 2. Then, they issued an apology on Twitter – completely and utterly necessary. “Deepest apologies for an

About Lauren Formalarie

Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.

Tags: KitchenAid, KitchenAid Crisis, KitchenAidUSA, Lauren Formalarie, sayitsocial, Social Crisis, Social Media Crisis, social media policy

9 October 2012

3 Comments

3,666 Views

Case Studies
corporate social media policy
Facebook Strategy
social business
Social Media Crisis
Twitter

5 Elements to Include in your Corporate Social Media Policy

Living in the days that Social Media has become a common tool for corporate crisis management – in some cases causing the crisis and in others attempting to tame the uproar a crisis has produced – it has become necessary and mandatory for businesses to have a Social Media Policy. This should be a document that is often re-visited and reformatted to keep up with the times. But how are they written? What should be included in one? After dissecting several major corporate social media policies, I came up with a list of findings that I think should be included and what to steer away from. Where to Start? The Basics It is key to think about the readers when creating your policy. Are all employees required to read it or only a select group? The entire company should be responsible for reading a company’s Social Media Policy, just as they need to read all other company policies. This could mean there are a number of different skill levels, positions within the company and ages of employees reading it, therefore it must be short, to the point and easy to understand. My findings: When looking through other corporate Social Media

About Lauren Formalarie

Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.