Category Archives: Snapchat

Snapchat Just Changed the Advertising Game.

By now, you all know what Snapchat is and the immense advertising and marketing potential it offers companies that can utilize it properly. Just to refresh your memory: they’re running the social media game right now and their advertising model just changed so everyone can get involved. There are 3 ways for your business to advertise on Snapchat: through sponsored ads, sponsored lenses, or through their newest addition, ON DEMAND GEOFILTERS. Snapchat’s advertising models are all fairly new and have garnered the reputation of being pretty pricy and VERY exclusive – costing upwards of $450,000 a day to rack up 11 million views on week days using their sponsored lenses (or the branded filters you sometimes see while editing your snaps), and even more dough to run a sponsored video ad. Their newest ad model, on-demand Geofilters, is changing all of that. On February 22nd, 2016, Snapchat announced on their blog that they would be creating On-Demand Geofilters to allow anyone to create and publish a Geofilter for parties, weddings, businesses or any other places or events. Check out the video below to learn a little more: Pretty cool, right? Well here’s what’s even better. It can fit into your advertising

About Morgan Jones

Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.

Tags: Advertising, Geo-fence, NC, On-Demand Geofilters, SnapChat, social media, Wilmington

24 February 2016

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4,674 Views

Snapchat

Create Marketing that Everyone Loves? Challenge Accepted!

This week we had the opportunity to hear about the “Future of Marketing” from HubSpot’s own, Rick Burnes. In a Power Breakfast series held by the Wilmington Business Journal, we discussed how marketing has evolved and what we can do to delight our clients long-term.

About Mandy Curtin

With a blend of digital marketing, PR and social media experience, Mandy brings to the table a fresh, creative approach to our clients’ needs. When she’s not brainstorming for digital domination or expanding her social toolbox, you’ll find exploring the outdoors or enjoying live music. Please connect with Mandy Curtin on Google+

Tags: Digital Agency, E-book, eBooks, HubSpot, Inbound marketing, marketing, Return on Investment, Rick Burnes, sayitsocial, social media, Wilmington North Carolina

17 June 2014

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2,331 Views

Blogging
Digital Agency
NC
SEO
Snapchat
Social Media Certification
Social Media Research
Wilmington

Breaking It Down: Our Prediction of Snapchat’s Future

Millennial media consumption, which may seem somewhat anomalous to the rest of us, are in the process of ripping the fabric of the traditional media establishment which will only become more pronounced in the coming future.

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +